Social networks like Facebook and Google+, along with free blogs like Blogger, Tumblr and Posterous are deceptive ways to share posts. They have built-in audiences, are easy to set up because of a lack of real options and let you share posts with fancy URLs like https://plus.google.com/102480058041500183557/posts/ZPCqqoCLBQo.
This is not how you should be sharing your valuable content.
And you don’t really own the content.
Sure, they may say they won’t use what you write without your permission, but if that network goes down, your posts go with it. If you violate their terms of service, your content goes down the tubes. If enough people on that network flag your content as spam, it can be removed.
You are not in control of your content.
There are businesses out there that may say “so what” to this. An audience is an audience no matter where you find it, and because social networks and free blogs can often attract tons of page views without much work, the risk is worth it. They are wrong.
You should own your content.
This isn’t to say you shouldn’t summarize and distribute your content across various social networks and platforms. That’s a pretty good idea, as it allows your friends, fans and followers at least a taste of the value you have to offer, without giving up the farm or being held at the whims of whatever network you joined up with.
You should control how your content is presented.
Unless you’re a fancy programmer/developer, most free sites offer limited layout options, without any real ability to customize it to your liking. If you’re big on looking like everyone else, go for it. If you like being able to choose from thousands of templates that you can customize freely, go with a service like Pagely.
Even the big boys say you should own your content.
If a guy like Chris Brogan, a social media first adaptor and knows quite a few things about blogging and self promotion, who are we to argue?
Besides, he’s right.