Dan Zarella's Hierarchy of Contagiousness

Dan Zarrella will tell you that successful use cases of social media don’t involve rainbows. Nor do they involve unicorns, the ROI of putting pants on or even routinely good ideas. Successful companies and people know that good ideas don’t always translate to memes, either. But success in social media or blogging or anywhere on the web doesn’t have to be guesswork. Social media is a great place to test to see what works best. Zarrella likens social media to… Read It